As part of Microsoft’s goal to digitally upskill one million Australians and New Zealanders by 2026, Microsoft partnered with youth platform Year13 – an Australian-based organisation that supports millions of young people and educators with career-related resources – to reach young people at a critical moment in their lives.

Weld built a content ecosystem that launched at Microsoft's Global AI Tour and extended across social and digital platforms, translating a national initiative into something genuinely human. The result of this human-centred storytelling spoke for itself: engagement ranked 42% higher than Microsoft's own benchmark, proving that the right story, told well, moves people.