Quest Apartment Hotels is Australia's largest network of locally-owned apartment hotels and Quest to See Australia is the campaign designed to put these regional businesses in the spotlight. Weld developed the strategy and content framework for this nationally-scaled platform, bringing the beauty and diversity of Australia's regions to life through stunning video, photography, road-trip itineraries, social content, print articles and more.

The creative idea is simple: no one knows a destination like the people who live there. With every Quest locally owned and operated, the platform connects travellers to genuine local knowledge, turning a hotel stay into a gateway for deeper regional exploration. From coastal towns to outback escapes, Quest to see Australia showcases the destinations, communities and experiences that make regional travel worth the journey and turns Quest’s unique franchise model of real people in real places into a genuine competitive advantage.